Micro-roasting for the love of coffee
Carefully roasted premium coffee
As the coffee industry grows worldwide, complaints ranging from excessive cost for a less than tolerable quality coffee, no aroma or original flavours have been levied against the Jamaican Blue Mountain brand, forcing even more stringent quality certification methods by the Coffee Industry Board. The entire True Blue process from start to finish ensures that the coffee being consumed by authentic coffee lovers is royalty in every cup.
J.A Island Roasters was established in May 2011 by young entrepreneurs Lauren LeFranc and Jason Elliot. Inspired by their passion for coffee and for the Jamaican Blue Mountain product, they have introduced a new brand of micro- roasted Jamaica Blue Mountain Coffee. Micro-roasting is the process of roasting dried coffee beans in small quantities – under 150 lbs – as opposed to the larger, more industrial processes utilized in roasting coffee. True Blue coffee beans are not exposed to any mechanical methods but rather time-honored techniques which respect the character of each bean. Micro-roasted coffee is hailed as the best tasting coffee on the retail market due ti its rich flavours, intense aromas and high quality. True Blue Jamaica Blue mountain coffee is 100% Arabica beans, cultivated at 3900ft which are hand-selected by farmers, fermented for 24 hours, washed and rinsed, then hulled and graded, are carefully monitored by our two highly qualified Roastmasters, who take care to ensure an even roast in each ordered batch well known for its premium flavour and aroma.
True Blue only roasts to order, as such, our coffee isn’t sitting in a warehouse or on a shelf for days or weeks. We ship our coffee fresh, the same day it is roasted.
Our Roastmasters are two of the best in the local coffee industry with over 20 years experience between them. They are certified by the Coffee Industry Board, and have conducted various cupping events with the Specialty Coffee Association of the Americas. We are happy that they are as passionate about coffee and preserving the value of the Jamaica Blue Mountain brand as we are at True Blue Jamaica. He insists, ‘we offer a subtle and multi-layered taste to our coffee which is both interesting and complex’.
We ensure that a cup of light roast tastes like a cup of light roast and that our espresso will remain in your memory all day. We want our coffee to charm you, to bewitch you. For the love of coffee, True Blue Jamaican Blue Mountain Coffee’s blend of micro-roasted beans will perk up your coffee experience.